The Beginning
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Moorimgoong Martial Arts is a dojo based in Koreatown, Los Angeles. For over 60 years, they have taught MMA and its foundational martial arts heritage to students who want to learn self-defense. I was asked to come up with motion graphics using their identity to promote the idea that martial art isn't just a form of fighting, but to train them to be disciplined humbled individuals and experience the journey for themselves.
The Beginning
_
Moorimgoong Martial Arts is a dojo based in Koreatown, Los Angeles. For over 60 years, they have taught MMA and its foundational martial arts heritage to students who want to learn self-defense. I was asked to come up with motion graphics using their identity to promote the idea that martial art isn't just a form of fighting, but to train them to be disciplined humbled individuals and experience the journey for themselves.
The Process
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Seeing this abstract painting while visiting Broad Museum gave me the thought of it as a tunnel transition that relates to my concept.
My feelings invoked a journey, a blood glintching physical tolls, and experiencing the ups and downs while you are traversing through the tunnel.
The Process
-
Seeing this abstract painting while visiting Broad Museum gave me the thought of it as a tunnel transition that relates to my concept.
My feelings invoked a journey, a blood glintching physical tolls, and experiencing the ups and downs while you are traversing through the tunnel.
The Process
-
Seeing this abstract painting while visiting Broad Museum gave me the thought of it as a tunnel transition that relates to my concept. My feelings invoked a journey, a blood glintching physical tolls, and experiencing the ups and downs while you are traversing through the tunnel.
The Result
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The Result
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CREDITS
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PROJECT DURATION: JUNE 2023 (1 MONTH)
INSPIRATION: SANDER VAN DIJK (MOTION ARTIST)
DESIGN INSPIRATION: BROAD MUSEUM PAINTING
The Process
-
Seeing this abstract painting while visiting Broad Museum gave me the thought of it as a tunnel transition that relates to my concept.
My feelings invoked a journey, a blood glintching physical tolls, and experiencing the ups and downs while you are traversing through the tunnel.
CREDITS
-
PROJECT DURATION: JUNE 2023 (1 MONTH)
INSPIRATION: SANDER VAN DIJK (MOTION ARTIST)
DESIGN INSPIRATION: BROAD MUSEUM PAINTING
